A tourist region with strong potentialTOURISM
The Auvergne-Rhône-Alpes region is characterized by the diversity of its landscapes, urban centers, and natural areas, which together form the basis of a sustained tourist appeal throughout the year. From major cities like Lyon, the world capital of gastronomy, to internationally renowned ski resorts, and including the volcanoes of Auvergne, the tourism offering is based on a structuring natural and cultural heritage.
At the heart of this dynamic, tourist accommodation plays a central role, concentrating 81% of regional investments, with a predominance of hotels, complemented by tourist residences, holiday villages and gîtes, which ensure a diversified and efficient accommodation capacity.
Key figures
A DEDICATED TEAM TO REGIONAL TOURISM DEVELOPMENT
Auvergne-Rhône-Alpes Tourisme is the agency responsible for promoting the region in France and internationally.
It implements the tourism strategy defined by the Regional Council and intervenes across the entire value chain: observation, offer design, training for stakeholders, and promotion. Working closely with professionals and the local economic fabric, the agency aims to strengthen the region’s attractiveness, boost the tourism economy, and guarantee a quality experience for visitors.
ZOOM ON…
THE OPERATORS’ MISSION
This mission, initiated in 2025, aims to promote and leverage land and real estate opportunities for the benefit of potential operators and investors.
It is part of a collective effort involving the Region, the Departments, and regional and departmental agencies.
The objective is to support the development of structuring projects serving the territories and to provide qualified information to investors.
Example of offers for Tourist Land :
Land available for sale or lease represents strategic opportunities for the establishment and development of tourism projects.
These sites have been identified and approved by the relevant authorities and offer characteristics suited to the needs of operators and investors.
Each property is presented in detail, including technical, functional, and environmental information.
FEEDBACK
Support arrangements for project promoters
The support services offered by the Region and Auvergne-Rhône-Alpes Tourism are aimed at those developing tourism investment projects.
Based on identified needs and available expertise, the teams provide targeted support for structuring and developing these projects.
Learn more
Visit our professional website dedicated to tourism professionals in the Auvergne-Rhône-Alpes region.
Benefit from a permanent and direct link between stakeholders and the local economic fabric.